Smart Omni-Channel Routing

Smart Omni-Channel Routing (SOCR) is a suite of skills and applications that connects a customer to the most suitable human agent, with full context of customer's unresolved intent, on any of the platform supported channel. Human agent engagement is needed:

  • To support a customer when self-service is not an option
  • When a customer wants to talk to human
  • To better support customers with special needs

The router works in 2 stages

Stage 1 - Agent Connect Service (ACS)

  • Accepts a conversation that needs a human agent across any channel (SR, Email, Chat, Voice)
  • Classifies the conversations into a skill-based Queue using Partner configuration, EG Data and Context
  • Activates the Contact Center Workspace Engine to reserve an agent
  • Interfaces with Agent Tools like VNext and Softphone and manages the conversation lifecycle in the contact center

Stage 2 - Contact Center Workspace Engine (CWE)

  • Maintains real-time agent presence, capacity and utilization per agent
  • Finds the optimal agent based on a specific strategy (targeted agent, longest idle), real-time agent presence, and capacity
  • Provide real-time Estimated Wait Time API

Architecture

SOCR architecture

Capability support

SOCR supports the following capabilities:

  1. Callback
  2. Queue treatment
  3. Realtime insights
  4. Routing configuration
  5. Routing conversation to agent